When guests check into Asher Adams, an Autograph Collection Hotel, they’re not just gaining a one-of-a-kind, luxurious stay—they are becoming part of a movement that empowers local communities.
Inside the beautifully restored Union Pacific Depot building, dating back to 1909, Asher Adams is a shining example of adaptive reuse, seamlessly blending history with modern elegance.
"Asher Adams is incredibly special because it is an adaptive reuse project inside the Union Pacific Depot building, built in 1909. We've taken this building that is on the national list of historic landmarks, and given it new life with four restaurants and bars, rooms and suites in the historic building, as well as an eight-floor new tower."
– Matthew Sheridan, Restaurant Manager at Rouser & Counterpart
From its stunning Grand Hall, adorned with original terrazzo flooring, jade tiling, and gold-leaf moldings to the newly constructed eight-floor tower, every inch of the property tells a story of thoughtful preservation and innovation.
But Asher Adams goes beyond aesthetics and hospitality—it is a place where purpose meets action. Partnering with Procure Impact, the hotel now offers products that directly support marginalized communities. Every guest who stays at Asher Adams can make an impact simply by choosing these carefully curated goods available on-site.
A Commitment to People and Purpose
According to Matthew Sheridan, Restaurant Manager at Rouser & Counterpart, supporting small businesses with a mission is at the heart of Asher Adams’ philosophy:
“The integral foundation of this organization is the people. In an industry where our fellow coworkers come from all walks of life with their individual stories to tell, we don’t just say we support our community—we show up and do it. By supporting small businesses with purpose, we help make a positive impact in our friends’, families’, and neighbors’ lives.”
Curated Products That Give Back
Guests of Asher Adams will find a selection of impactful products available for purchase, each with a powerful story:
Healing Essential Oils by Thistle Farms: Empowering women survivors recovering from trafficking and addiction, enhancing the wellness experience for guests.
Handcrafted Stroopwafels by Stroopies: Providing employment and job training for resettled refugees, creating a unique and meaningful gift option.
Luxury Body Lotions by Musee: Supporting women in recovery from substance abuse, domestic violence, and incarceration, elevating the in-room spa experience.
Gourmet Popcorn by Prospector Popcorn: Fostering employment for adults of all abilities, offering guests a delightful, socially responsible snack.
Exquisite Salt Scrubs by Franciscan Peacemakers: Providing a pathway to healing for women survivors of sexual exploitation, enhancing the self-care amenities available at the hotel.
Aromatic Room Sprays by Matr Boomie: Hand-poured by women from at-risk communities in Austin, TX, adding a layer of thoughtful ambiance to the hotel experience.
Fair-Trade Chocolate Bars by Confections with Convictions: Handmade by individuals overcoming barriers and rebuilding their lives, providing guests with a decadent treat that provides second chances.
Enhancing the Guest Experience Through Impact
Every purchase Asher Adams makes through the Procure Impact marketplace creates job opportunities, provides second chances, and supports people of all abilities, aligning with the growing trend of conscious travel and ethical hospitality.
“By adding these items to our shelves, we are able to talk about the impact our customers will have—both by using these quality products and through the money being spent, which creates a supportive network for those most in need.”
– Matthew Sheridan
A Partnership with Purpose
Asher Adams is managed by Davidson Hospitality Group, an organization that has solidified its commitment to social impact by signing the Dignity of Work Pledge with Procure Impact—one of the first eight founding partners to do so. Their leadership in embracing purpose-driven hospitality sets an inspiring example for the industry and positions them as pioneers in ethical hospitality.
Hoteliers: Make Your Everyday Purchases Count
Whether you’re reimagining your hotel’s VIP amenities or looking to improve marketplace ROI, each purchase can be a powerful statement supporting ethical purchasing, social responsibility, and community empowerment. Procure with purpose and be part of a movement that transforms hospitality into a vehicle for positive impact.
And, next time you’re headed to Salt Lake, be sure to book your stay at Asher Adams and #StayWithImpact.
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